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Beyond Association Silos: 10 Tips to Redesign Conference and Learning Strategy

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Date Published

February 27, 2018


California Society of Association Executives


Conference, Learning Strategy


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This webinar is designed for CEOs and Executive Directors in a team-based, learning approach with key staff who lead conferences, professional development, content/publications, IT, marketing and member services. Through aspects of design thinking, explore ways to collaborate beyond silos, develop actionable scenarios and break the cycle of “this is how we’ve always done things”. Today’s learning formats must be timely, accessible, relevant to job duties while solving problems and driving professional competencies. Think beyond the traditional conference and webinar formats to redesign a roadmap for your learning portfolio. Implement innovations that meet members at their point and time of need.

• Explore the reliance on traditional learning/conference models as primary non-dues revenue sources.
• Assess the issues behind poorly attended workshops and limited users in online learning platforms that reach a small percentage of total membership annually, but cost valuable time, energy, staffing and financial resources.
• Shift resources and staffing to focusing on the application of knowledge through competency and skills development to impact the professions you serve.

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Tracy Petrillo

Tracy Petrillo, EdD, CAE serves as CEO for the Academy of Integrative Health and Medicine, a start-up interprofessional... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Beyond Association Silos: 10 Tips to Redesign Conference and Learning Strategy - Video
Beyond Association Silos: 10 Tips to Redesign Conference and Learning Strategy - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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